XInfoAI for Marketing

Build better audience and messaging inputs from richer account data

Research audiences, buying groups, and prospect records to support more relevant campaign preparation with XInfoAI.

CRM and lead enrichment

Fill gaps in the records your team already has

Import first-party CRM and lead records, then research missing company, website, category, region, size, role, and source information. XInfoAI keeps the proposed field changes visible for review.

Illustrative enrichment flowSources visible
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XInfoAI working setEvidence and status remain visible
Step 01Company profile
Step 02Business role
Step 03Category and region
Step 04First-party activity
Step 05Source information
Audience research

Build segments from account and role context

Organize target accounts by the company and role attributes that matter to your campaign brief. Keep the underlying record and source context available so each segment can be reviewed before use.

Use company type, region, size, product category, business role, and first-party context as reviewable segmentation inputs.

Illustrative audience segmentsInputs visible
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XInfoAI working setEvidence and status remain visible
Step 01Company type · Account context
Step 02Business role · Role context
Step 03First-party activity · Internal context
Buying-group and message research

Connect relevant roles to stronger message angles

Research the business roles around each target account, then use reviewed company and role context to prepare message angles and email drafts for the selected audience.

The output is a set of editable campaign inputs—not an automatic bulk-sending workflow.

Illustrative message mapDraft inputs ready
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XInfoAI working setEvidence and status remain visible
Step 01Operational role · Workflow context
Step 02Business lead · Business relevance
Step 03Technical role · Evaluation context
Step 04User role · Day-to-day context
marketing workflow

Marketing workflow

01Import first-party CRM and lead records
02Research missing account and role context
03Review proposed enrichment changes
04Build audience segments from reviewed fields
05Research relevant buying-group roles
06Prepare message angles and email drafts
07Review and approve campaign inputs

Put your research workflow to work

Start with registration credits. Review every result and approve communication actions from your workspace.